Marketing, Ecommerce, and Digital Transformation Leadership

I am open to the right full-time, fractional, consulting, or advisory conversation where marketing is the umbrella for ecommerce, digital transformation, AI strategy, practical systems, and execution.

I tend to be most useful when a company has real complexity: legacy systems, ambitious growth goals, customer expectations that moved faster than the organization did, or teams that need a clearer operating model to turn strategy into measurable progress.

Selected Outcomes

• Led CRM, ecommerce, enterprise search, PIM, and data transformation work in distribution and retail environments
• Achieved 190% YoY aftermarket sales growth through integrated field and digital marketing
• Directed ecommerce platform work that contributed to a 37% sales increase for a major automotive replacement parts platform
• Built practical AI governance, workflow, and review systems connecting people, data, and operations

Full-Time Leadership

For executive or senior leadership roles, I am strongest in environments where marketing, ecommerce, technology, customer experience, and operations are all part of the growth problem.

Fractional Leadership

For fractional roles, I can help create direction, prioritize the work, align teams, and build momentum without pretending a few meetings can replace the hard parts of operating change.

Consulting and Advisory

For consulting and advisory work, I focus on practical decisions around marketing, ecommerce, B2B ecommerce, digital transformation, AI strategy, martech, CRM, PIM, customer experience, and the systems that support modern growth.

AI Systems and Practical Automation

I am especially interested in work where AI can help make operations clearer: organizing scattered knowledge, improving content and data workflows, building review gates, and creating lightweight tools that help teams move faster without turning judgment over to software.

Best-Fit Situations

• Marketing, digital or ecommerce growth has stalled, or depends too much on manual effort
• Teams are working hard from different data, priorities, or customer assumptions
• Platform decisions need business leadership, not just technical comparison
• AI or automation is becoming a priority, but governance, workflow fit, and useful business cases are still unclear
• The company needs someone who can move between strategy, people, systems, and execution

Start a Conversation

Send a short note with the role, business context, timeline, and where you think help is needed. You can also connect with me on LinkedIn; if you would like a resume, mention that in your message and I will send the right version.

You can email me at hello@ at my domain.